If Your Business Has a Website, You Need to Be Mobile-Friendly
According to Google, “Appearing on smartphones is critical for local businesses. 94% of smartphone users look for local information on their phone and 84% take action as a result, such as making a purchase or contacting the business.” Not only this, but US smartphone penetration is up to over 80% as of the end of 2015. In late 2014, mobile traffic exceeded desktop traffic for the first time. And according to Nielsen, 90% of mobile users used their mobile device for shopping activities like searching for a product or service, pricing comparisons, or brick & mortar address search.
What Does All This Mean for You?
Well for starters, if your site is not mobile-friendly, as of April last year, Google will penalize your site. Your competitors that are mobile friendly will appear before you on search engines. It doesn’t take a genius to figure out that this is a very negative thing. Traffic to your site will be much lower which will affect your whole SEO strategy and conversions.
When you run into the problem of having little to no exposure with upwards of 90% of your audience, you are missing out on a lot of potential clients / customers, and more importantly money.
Check for Yourself!
If you don’t already know if your site is mobile friendly click here to find out.
Did You Pass the Mobile Friendly Responsive Test?
If you did not pass the “mobile-friendly test,” it is not too late to do something about it. The best option for this situation is to complete an entire site redesign. Odds are if your site is not responsive to this point, it is already outdated.
This may seem like a daunting task for many, but in reality, It should not be. With the help of the web design and developers at Chroma Marketing, this transition to making your business more successful is easy and painless. Not only will our professional web developers create a beautiful mobile friendly site, but our expert SEO strategists will ensure your site is found on all major search engines!