All efforts to help a site perform well on search engines begins with the optimization of each page. From top to bottom, every page needs to be looked over. Using organically relevant keywords on designated landing pages and optimizing the headings, meta information and images, a site can then begin to rank and gain authority in the eyes of search engines. Without this work being completed, a site’s ability to be seen on the first page of search engines becomes greatly reduced and practically randomized. We take action to secure top performing keywords that will bring in a larger return on investment for your business’s endeavors.
A landing page is the go to destination for any SEO campaign. We take the time and effort to develop a page that will rank high on Google for designated keywords, and optimize it strategically so Google knows what the page is about. The goal with any landing page is to show Google what your page is about, and be the most authoritative page for that information. The only way to show Google that you are an authority figure on the World Wide Web is through optimization techniques.
Our strategies include keyword optimization of the headings, meta information, content and alt image text. One major mistake that most sites make is using these techniques on multiple pages for the same keywords, thinking that Google will respect the site more. The definition of that strategy is keyword cannibalization, which in turn leads to Google splitting page authority throughout the site for those keywords as opposed to putting all of your authority into every page individually.
With our experience and understanding of Google’s algorithms, we are able to dedicate strong landing pages for each campaign that will rank more efficiently, and lead to a more effective campaign for services that your business needs to be successful for.
There are many headings on every page of every site. The headings are wrapped in coding that range from H1 to H6 (H1 holds more authority and H6 holds the least). In the optimization process for any site, we take a look at not just the designated landing page headings, but the entire site’s. Utilizing our multiple point site audit, we are able to diagnose if a page is properly using their headings, or if they are keyword stuffing their headings (this means the same keyword is used too many times leading to penalties by Google).
After determining the health of the site’s headings, we go into the backend of the site and ensure there is a correct amount of heading types per page, and that it is properly optimized. We then make sure to include several headings for each page to evenly breakdown the content so it is easier to digest for both user experience, and for the purpose of search engines. Appropriate utilization of headings can easily pinpoint the most important information on a page, and can assist in the representation of content.