Tracking SEO progress is just as important as the strategy itself. If a client has a perfect plan on paper, but isn’t monitoring its performance, it will be difficult to track successes and failures. Secondly, the client needs to see confirmation of the return on investment (ROI). Here at Chroma Marketing, we are data driven experts committed to tracking every click and showing our clients detailed reports. We let them know where every single dollar they spend goes, and take the time to discuss what’s working and where we can see improvements. By working with our clients directly, we can keep them in the loop on every goal we achieve together.
At Chroma Marketing, we take our beautifully designed reports very seriously. It is a priority for us to meet with all our clients, face to face, to discuss the results that we have managed to achieve over the previous month. We understand that our industry lingo can get technical and complicated, but that is why we always keep our clients “in the know.”
When creating a report, we make sure that each element is easy to understand for our clients. We break down everything from what the most popular page on the site is, to what people are typing in to find a certain product or service. With this information, clients can see how their marketing budget is translated into revenue!
We Meet with Every Client
To ensure top satisfaction, we personally meet with every client to discuss the reports so that there is full transparency. These meetings take place either once a month or biweekly, depending on the selected package. During these meetings, we go over the data from the previous month and discuss what the target goals are long and short term. We like to get a complete understanding of our client’s industry and business so they can get a maximum return on their investment.
Tracking SEO efforts is vital to any strategy. By tracking the results, we can determine what components of the plan are excelling, and where we can make improvements. SEO is a mix of educated guessing and market analysis. We take into consideration what the client’s goal is, analyze their industry, and make the call as to which audience will offer the highest ROI. We make this call using in-depth research and analytical training to track trends and understand what the numbers really mean in terms of transactional clicks vs informational clicks.
Once we have this clear understanding of how to achieve a client’s goal, we put our strategies into place online. Every month, we track how each element of the strategy is performing, and how many conversions are accomplished. If we can achieve a conversion goal for a client, then we know our work is bringing in profit.