With the newest update from Google’s Penguin 4.0, many are curious to see if their site will be affected. For those of you unsure of what Penguin is, it is a Google Algorithm that monitors links that point back to your site. If it is deemed that you have too many toxic links pointing to you, it can cause negative effects, and in the past could have caused your site to get banned from Google.
The recent update is one for the books as it is changing the frequency of how often your site is affected by bad links. In the past, if you were to receive bad links, and Google recognized it, they would penalize you with a manual action, and it would take until the next update for your site to essentially redeem itself in the eyes of Google. Now, Google is monitoring these links granularly, and can instantly offer redemption for sites seeking to get their site authority back.
There is absolutely a beneficial side of this new format for Penguin, but on the other side, if you are regularly acquiring bad and toxic links as part of a link strategy, then Google will not hit you every so often as an update comes around, but the moment that the link begins to point back to you. The interesting part of this new format is that Penguin is no longer just another algorithm but actually a part of Google’s systematic authority grader. They will now be able to reward and punish sites on a daily basis, allowing for a more competitive market for new businesses to begin growing their site’s authority.
Another aspect of this new wave of Penguin is that the punishment has been adjusted. Before, an entire site would get banned, but now, Google may only ban a page or a subdomain within the site. This allows for the other pages on your site that are in the green to still prosper, and the parts of your site in the red to feel the pain.
After reviewing the pros, the cons need to be considered because this means constant monitoring that wasn’t required before. Because of the granularity of the checks on your site, Google can hit you with a manual action and can have faster affects that were never seen before. You have to consistently keep an eye on your page rankings and links as you can have a great outlook on Monday, and by Thursday be dealing with negative actions. The moment a toxic link is pointed to your site, Google knows, and is ready and willing to knock you down a peg.
With all of this in mind, Black Hat techniques will be very effectively diminished, and will introduce a new world of white hat techniques that have been long forgotten by many site owners and SEO companies. Paid links and link farms will begin to lose steam, and eventually the world of unnatural links will be a thing of the past. Backlinks will have to be earned on effort and merit, and can no longer be bought.
With all of this to consider, it can be difficult to know whether your site is getting hit harder than others with the newest updates. Keeping track of your site regularly with analytics and toxic link checks is important. You can begin to see trends where your site rankings decrease for pages that are receiving the toxic links.
If you’re unsure of how to monitor all of these different aspects of your website, it is important to consult with a professional company who can provide reports and offer services to clean up your bad link profiles, and even find natural links that will help your site improve. Don’t let the past link issues slow your site’s progress, Chroma Marketing can offer a free link analysis that will let you know why your site isn’t performing on Google. Contact us to get more information on receiving your free link analysis report today.