Marketing on Instagram
Social media is a major player in a proper marketing strategy. One of the biggest and best platforms to perform on in modern day is Instagram. With its current 400 million active monthly users, your reach is exponential, and when it’s done right you can be sure to see huge conversions.
There are a few steps to consider when trying to come up with a good strategy, you need to keep a few things in mind including hashtags, ads, linking to your website, and much more. The best option when trying to consider all of these is to come up with a strategy that is centered around your targeted audience.
Step 1: Consider Your Audience
Step one is often the most important consideration when it comes to building a good base to your strategy. You are going to need to assess the audience you are trying to reach out to. Is it going to be young adults in their 20s, or stay at home moms?
Step 2: Appeal to Your Audience
Once you have the first step figured out, you need to post relevant content that will appeal to your audience. Doing this will help your followers get more engaged with your company. Your followers will become accustomed to seeing your posts. This means you will need to post regularly. If you fall behind on posting regularly or relevant content, your followers will be likely to unfollow you or get bored of seeing things they did not follow you to see.
Step 3: Get Involved
Step three is all about the social aspect of social media. One very simple thing you can do when starting out, in order to grow your following, is to go through the popular page and relevant hashtags and just start liking away. Like all the posts you can that are relevant to help get the attention of others. Often times they will become used to seeing your name pop up as a “like.” They will then be much more likely to go to your page and follow you.
Step 4: Hashtag for Success
All of your posts should contain relevant hashtags and tags for success. A good thing to start is your own unique hashtag. For example, you should put the same unique hashtag under every photo, and encourage others to use it also if they are talking about one of your products or services.
Step 5: Get People Talking About You
One major thing to consider is to try to get a popular account in the same market to link back to you. This is done in the form of a tag in a photo or a “@” shout out to your page. Many of the more popular pages’ followers will go to your page and are likely to follow you. The same idea goes for your customers. Encourage them to tag you in a product you sold them such as a pair of sneakers or a service like a haircut.
Step 6: Get People Through the Door
Because Instagram doesn’t have a specific business profile page, you can create a location with your name that people can tag as their location when they take a picture. This is very simple but can be very effective for informing people where you are located. When you click on the blue location link it will automatically open up a map and show the exact location where the picture was taken. It is essentially a way of “Checking-in” but on Instagram.
Step 7: LINK TO YOUR SITE!
When setting up your profile make sure to include the link to your website in the slot provided on your bio. This will allow all of your followers and people that come across your Instagram page to go to your site, the overall goal of the Instagram marketing strategy. Your rankings will go up, your site will perform better, you will get the chance to make conversions, and sales.
Now that you know the basics, you should have no problem getting your campaign going. If this seems like a little too much to take on by yourself or if you want to take your social media strategies to the next level including ads and much more, click here to Contact Us for leading professional social media management and SEO!