Top Reasons our Company Should Be Blogging
If your company has not started to blog yet, you should consider setting one up in the very near future. Starting a blog will heed incredible benefits on your website but more importantly on your over-all business! There are many excuses we hear all of the time such as the commitment and time it takes to maintain regular posts, so instead of starting somewhere most brands choose to not start at all. Those reasons are understandable but overall the positives of blogging largely outweigh these typical concerns.
It Will Help Your SEO Campaign
Regularly updating your site with fresh, relevant content can really help give you more visibility in the eyes of search engines. This will, in turn, boost the amount of organic traffic visiting your main site, people who find you on those search engines, and, therefore, helps to reduce often expensive costs associated with paid ads.
Ensure posts are rich in keywords selected for your niche, but be careful not to go down the route of ‘keyword stuffing,’ a practice where a page is overloaded with keywords in an attempt to manipulate rankings on the search engine results pages as this will often be penalized by Google.
A Good Blog Will Help to Acquire Inbound Links
Continuing on with the SEO theme, having a lot of high-quality inbound links is seen as being favorable by organic search ranking algorithms.
A blog is one of the key ways to attract authoritative links to your site, as your content will act as a resource for other bloggers, journalists, and authors. Every time those sources reference back to your articles, you’ll naturally start to grow your inbound links. Did you know, according to HubSpot, companies that blog have a whopping 97% more inbound links!
As well as being a win for SEO, these links will also provide referral traffic to your site, increasing your number of organic visitors.
It Will Give Your Company a Personal and Genuine Touch
Having somewhere to share topical news stories, new products, and services or company news encourages interaction with customers and industry influencers. Not only will a blog create conversation, it will also help you to establish your brand as an ‘expert’ in your field. Doing this will then push customers to see you as a reliable and trustworthy source of information, and keep coming back to you when they want the latest updates.
How Can Chroma Marketing Help?
Our dedicated and professional staff can help you in a variety of ways from writing your blogs for you, or giving you detailed outlines and a clear process on how your blogs should be written and targeted. We have helped a number of companies in the blogging process and would love to help you!
Feel free to contact us or call out office number at (954) 998-2502 for more details or information!