Your Local Business Needs Local SEO!
In today’s competitive business world there are many reasons to go local with SEO marketing strategies. In this blog, we will break down the top 3 reasons we think your business needs local SEO. Regardless whether your business is local or not, you will still need SEO with a strategy that is up to par with the latest and greatest practices. However, when it comes to a local business, it is even more crucial.
Whether you want to show up for local listings in google maps, interact with the local market, or to just get some potential customers through the door you cannot neglect the impact local SEO will have.
1)Local SEO Will Give You a Better Spot on Search Engines for People in the Area
This is often the most important part when people decide to do some SEO work on their website. As I’m sure you have noticed, when you visit a Google or Bing search engine results page, local results are prioritized, meaning they put those listings at the top of the page. If you work on your local SEO your site should show up near the top, or on the maps local listing page. When your site shows up in the local box it is prioritized and you are much more likely to get clicks than the regular organic search.
In order to be sure to show up in the “local box” you may need to follow these simple steps:
-Claim and verify your Google+ page
-Providing accurate business information, hours, location, and phone numbers on their local properties
-Uploading photos and videos that clarify the business’ products and services
2)Your Rankings Will Improve
One great thing about local SEO many fail to realize is the fact that there is so much less competition. With local SEO, you are really only in direct competition with other local businesses. This, in turn, means that it is more likely for you to rank at the top because the overall amount of competitors is much lower than on a national or global level.
Overall, you will rank faster in less amount of time while spending less money. Many of the local options on google are completely free. This will help give you maximal return on investment over time.
3)Build Brand Trust and Credibility
According to BrightLocal’s Consumer Review Survey, 88% of consumers trust online reviews as much as personal recommendations. This number may be astonishing for many, local SEO isn’t all about rankings anymore. A large portion of good SEO is also about the reviews. This means that even if a paid ad result is above you, you will most likely get more traffic from a good local page with a decent amount of reviews. You can click a local listing before going to that listings website if you want to learn more right there, which takes you to something called Google’s Knowledge Graph, and reviews are very prominent.
With these three simple reasons in mind, what are you waiting to boost your local SEO, and take your business to the next step. If this seems a little too complicated to tackle yourself, let the pros at Chroma Marketing take care of everything for you! Click to Contact Us or Give Us a Call at (954) 998-2502